Client:
Flyy Credit is a credit solutions company that offers the opportunity for consumers and business owners to feel financial stability.
Challenge:
In an effort to populate their website with relevant, educational content, the client requested a blog post to lay out a few benefits of using credit cards.
Solution:
Starting with the opening paragraph I touched on how credit cards have earned a bad reputation based on mismanagement and lack of financial education.
In the “hook” I mentioned there are benefits that can actually improve your credit profile and encouraged the audience to continue reading to discover the perks of using credit cards.
Each of the six benefits is listed as a sub-heading, followed by a brief blurb to describe the benefit.
At the end of the piece, I summarized why taking advantage of your credit card’s benefits is a good idea, then threw in a call to action directing the audience to enroll in the client’s educational platform.