Client:

10 Outta 10 is a trend-setting streetwear apparel brand that sells clothing online with a message of empowerment and motivation to boost self-confidence.

Challenge:

The client recently built a brand new website and requested copy for the home page.

Solution:

Since I was also the web designer for this project I had full control over the placement and style of the copy.

The goal was to display the featured product immediately when landing on the page, with a headline that tells the visitor how the product will make them feel, followed by a call to action of shop now.

After a glimpse into the product line, website visitors are introduced to reviews from current customers as social proof. 

I used the headline ‘the streets are talking’ because the client sells streetwear and I thought it went well with the them.

I also crafted copy for the footer section which reminds visitors of the pre-order promotion with a call to action to start an order.