Client:

Dicks Hillsboro Honda, is a car dealership in Oregon with a mission to provide sales and service excellence while building lasting relationships.

Challenge:

In an effort to inform and educate their customers on auto loan financing, the client requested a blog article to explain how to get financing with poor credit. The client’s goal was to target specific keywords to drive potential buyers to their website.

Solution:

Using keywords (supplied by an SEO specialist) combined with what I learned during my time in financial services,  I was able to craft an educational blog article.

I applied geographic SEO strategy to target the cities located near the dealership and included the researched keywords in a natural conversational manner to help customers prepare for an auto loan application with a less than favorable credit score.

*The keywords used in this project are: bad credit car loans, how to get a car with bad credit, and how to get a car loan with bad credit.