Client

Dicks Hillsboro Honda, is a car dealership in Oregon with a mission to provide sales and service excellence while building lasting relationships.

Challenge

In an effort to inform and educate their customers on auto loan financing, the client requested a blog article to explain how to get financing with poor credit. The client’s goal was to target specific keywords to drive potential buyers to their website.

Solution

Using researched keywords combined with what I learned during my time in financial services,  I was able to craft an educational blog article.

I applied geographic SEO strategy to target the cities located near the dealership and included the researched keywords in a natural conversational manner to help customers prepare for an auto loan application with a less than favorable credit score.

*The keywords used in this project are: bad credit car loans, how to get a car with bad credit, and how to get a car loan with bad credit.