Client

Allen Samuels Chrysler Dodge Jeep RAM is a car dealership group in Hutchinson, KS. Their mission is to make the car-buying process simple and hassle-free.

Challenge

The expectation of this SEO-optimized blog post is to educate drivers on the frequency of changing synthetic oil in a vehicle. The client would also like the customer to choose their service department the next time an oil change is needed.

Solution

Using keywords (supplied by an SEO specialist) and a bit of research, I was able to craft an informative blog article.

Not only did I answer the question “how often to change synthetic oil” but I also added sections to outline the difference between synthetic and conventional oil, why choose synthetic oil, can you mix the two, and the cost of an oil change.

In the last paragraph, I provided a call to action directing the reader to schedule an oil change appointment with the client so they can leave their oil change woes to the professionals at Allen Samuels.

*The keywords used in this project are: How often to change synthetic oil, and how often do you change synthetic oil.