Client:

10 Outta 10 is a trend-setting streetwear apparel brand that sells clothing online with a message of empowerment and motivation to boost self-confidence.

Challenge:

The client recently built a brand new website and requested product descriptions for each t-shirt in their classic collection.

10 Outta 10’s audience is primarily teens and young adults who want to be included in a community that represents positive vibes and good looks.

Solution:

I used the benefits first method to describe how the t-shirt comes in multiple colors that are sure to match their sneakers, I also made sure to mention the exclusivity that comes with wearing a 10 Outta 10 shirt.