Shapermint is an intimate apparel company for women. They believe every woman is beautiful, no matter her size. Their brand voice is playful, rebellious, friendly, and youthful.
The client asked the writer (me) to write a blog post for plus-size women who struggle with what to wear during the summer.
The goal was to show the target audience they could feel confident in any outfit by wearing the clients’ shapewear underneath.
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I decided to do a roundup of three products from their website and pair them with outfits a plus size women can feel comfortable and confident to wear on any summer day.
I used each outfit as a heading and painted a picture of where the outfit could be worn then tied in how each piece of shapewear could enhance the outfit’s look on the reader’s body.